TOP 20 Digital Marketing Trends For 2020

digital marketing trends

The biggest market in the 21st century is new social media trends, which have proven to be the first source to increase sales and build a brand around it.

Digital marketing trends are the core of everything in marketing trends however if you are planning to lead the new ways to improve digital marketing specialist skills, then you are in the right place.

Digital Marketing Trends for 2020

We are going to reveal the Digital Marketing trends in 2019 that will help you improve your skills for 2020. We believe in practising before suggesting these trends to you. So read it carefully to and start adapting this for your business to scale it up exponentially.

Here are the 20 Digital marketing trends for the year 2020

WhatsApp for business and WhatsApp chatbots.

TOP 20 Digital Marketing Trends For 2020 1
Whatsapp chatbot

In 2020 WhatsApp for business or WhatsApp chatbot is going to the biggest game-changer. Facebook has been started using WhatsApp buzz button pretty strongly and WhatsApp chatbot platform like flockSend, etc. will become one of the best ways to grow your subscriber. WhatsApp story ad is also expected to go big bang in 2020.

Podcast are here to rock


US has adapted to trend and India has followed this trend and get stronger. In the US podcast is now one of the tops strongest sources where people consuming content. While on YouTube we compete millions. On the other hand, podcast completion is a pretty less and voice-based search and voice-based devices while getting strong day by day.

LinkedIn will win the organic game

LinkedIn Organic Reach

LinkedIn today is where Facebook was in 2008. It will bring organic value stronger you have noticed that. You post something and your friends like it and gets to know about it. They start sending you network request and that is how the drive grow. LinkedIn allows you to innovative pdf-based scroll, better reach for videos, Good engagement and overall it will become a complete the world full of professionals.

LinkedIn ads will get cheaper

Linkedin Ads vs Facebook Ads
Linkedin Ads vs Facebook Ads

When someone asks this question hey do you use LinkedIn advertisement and even before I respond there would be someone say its expensive. Yes, it is but their lots of differences. If you want to make a reach to decision-makers, the top guy is hangout on LinkedIn and not much on Instagram or Facebook. In 2019 I have tested LinkedIn ads in several times, and it has worked brilliantly. Don’t be surprised LinkedIn ads will become cheaper in 2020. So, master it right now.

Tiktok will catch the attention of marketers

TikTok Marketing
TikTok Marketing

All the entire world is thinking TikTok is going to be the next big thing why because of its growth. TikTok is one of the fastest-growing platforms in a very short time why because of entertainment or infotainment. TikTtok advertisement, TikTok challenge, TikTok for education and as I said TikTok for Infotainment. You are going to adapt lots of these in 2020. As a rural most segment in India is TikTok savvy.

Vernacular will dominate the internet


It’s been a year and year of prediction but vernacular this year will overrule English in India. Thanks to TikTok that all the social media brand will try to bring the strong flavour of Hindi, Tamil and other languages to make their platform more popular. While on YouTube Vernacular language-based content will be most consumable in 2020. If brands do not invest in a vernacular advertisement on Facebook, they will see the cost increasing. We have been creating Tamil advertisement, Hindi advertisement, Marathi advertisement and advertisement in different languages and the cost per lead will get cheaper.

Story ads will yield the best results

Story Ads
Story Ads

2020 will kill a number of likes on Instagram post. But the stores where people are gonna hang out. YouTube Story, Instagram story, Facebook Story and WhatsApp story. Don’t be surprised If LinkedIn launches their version of stories too. Story ads will cheaper and dominating so go and invest there.

Instagram organic reach will improve

Instagram organic reach
Instagram organic reach

Fearing TikTok success you can expect Instagram to potentially bring the more organic reach in their platform. It’s time for you connect to interact with the audience on our day to day bases.

Facebook messenger and WhatsApp sequence will replace emails

Email marketing its expensive affair to maintain database challenge and most of the emails landed up on spam box. Messenger and WhatsApp based database marketing dominate in 2020. Its cheap crisp one to one and very conversational. Trust me the opening rate of both the platform has been awesome.

Digital PR will Build your SEO

Digital PR
Digital PR

SEO is not dead it requires long-form content and creates backlinks. Build the game of backlinks digital PR initiative become a columness top blogs, generous, e-papers and make it lots of the difference to your SEO growth and remember to create few masters pieces and get as many backlinks as possible internally for these masterpieces to another blog post you must retain support them. Remember the king and queen blog post matters a lot.

YouTube ads will become like Facebook ads

TOP 20 Digital Marketing Trends For 2020 2
Youtube ads Will become like Facebook App

2020 has become to the dominance of growing YouTube subscription but the key question is will that you really get your video views. Maybe or maybe not. So growing YouTube channel in digitally forming India will become a new fat. Focus YouTube SEO this year and be more worried about the watch time of the video than anything else this year just learn how to be discovered.

YouTube community

Youtube community
Youtube community

If you really wish to build something in 2020 you should focus on YouTube stories and YouTube community post. It starts engaging your audience where it’s going to be one of the largest communities that you can build around the content instead of posting things on the Facebook page. It’s better that you grow your YouTube channel and start engaging your channel on the YouTube community out there.

2020 is about YouTube + podcast + text-based SEO in combination

Try a blog post with an audio embed from google podcast and a video embed from YouTube on the same topic. You will have higher chances of the blog post coming on the top of the google search results why because you have to use multiple Google products. It’s just a suggestion and you can test it us and see if it brings up you some good results.

Google My Business page is the new cool

Google My Business
Google My Business

Websites will die in 2020. Lots of local business will start adapting and invest in google my business. If you want to really go strong in the local SEO game, you need to dominate Google My Business. All you must do maintain a keyword reach page and create page reviews consistency update your page with new updates, images and videos and promoted extensively on your blog and other channel or across social media platforms.

Augmented reality

Augmented Reality
Augmented Reality

You can focus on customized Instagram filter in 2020. This is, however, a luxury that every brand can adapt. In the AR world, you can expect AR Live events videos and create a better buying experience for a lot of your customers.

Digital detox

Digital Detox

A lot of programs will play digital detox this year will flurries. Many would have completed a decade of social media usage and this has only to be mountain as anxiety, depression and laziness for many as the result many program and product related to digital detox is more to flourish in 2020.

Facebook Pages will die

Facebook Pages will die

The role of Facebook pages will become a content dumping platform this year. Facebook group will see more advanced features business growing Facebook communities will have a better organic reach and interaction with their audience. So, go build a Facebook community on Facebook.

Social media stores

Social media stores

Facebook marketplace, Instagram store and Instagram shopper post will dominate in 2020 with a lot of new features.

The rise of Live

The rise of live

YouTube Live, Facebook Live, Instagram live will dominate in 2020. You grow your tribe this must become alive. So, start going live every other day.

Influencers and SEO

Influencer and SEO

while schema makes a lot of difference in SEO 2020 too. Brands using influencers for SEO will succeed more than brand waiting for guest post expect accepting for backlink so start creating long term SEO strategy with bloggers domain authority go build a relationship with those influencers and make them talk about your brand on social media. As well as a blog and YouTube channel. It makes a lot of difference for SEO and your brand credibility. 


Let us know how you are going to get a word about your product or brand online in the year 2018 in the comment section.

Top 10 IT Companies in Lucknow and Their Website Speed

IT company in Lucknow

You can find hundreds of IT Companies in Lucknow today, but only a few of them can meet your expectations. There are a thousand factors when we try to find the right IT Companies in Lucknow for employment and learning something new from them.

We have millions of students graduating from high school and University every year, and only a handful of people can make it big after finishing academics. The rest of the students are in the pursuit to learn a skill or course from the software development company in Lucknow.

While, the other group hunts for MNC Companies in Lucknow, and learning is the first step for everyone so that they can start innovative business or start-up. Today, we are going to look at top software companies in Lucknow, so you can find an ideal place to learn, implement, and make it big in a career.

TOP 10 IT Companies in Lucknow

SNIT CompanyPage Load TimePage SizeHosting Provider
1.Youstable3.7 Sec2.06 MBYoustable
2.Global web links3.2 Sec2.66 MBReseller Club
3.Clickretina5.3 Sec2.00 MBYoustable
4.Sigma Software8.3 Sec4.95 MB Cyber Futuristics
5. Vexil Infotech Private Limited10.3 Sec5.37 MBDe-cix Interwire
6. Singsys Software Service7.7 Sec3.34 MBAWS
7. Webdigitronix Softlabs5.5 Sec1.60 MBHEG Mass
8. CEDCOSS Technologies6.8 Sec2.84 MB InMotion Hosting
9. Omninet Technologies10.6 Sec10.1 MBCtrlS
10. Softgen Technologies9.4 Sec7.11 MB HostGator

1. YouStable

Top 10 IT Companies in Lucknow and Their Website Speed 3
IT Companies in Lucknow

YouStable is a Web Hosting company in Lucknow including Website Designing, SEO in the list. The company is serving the international community with web hosting services, domain registration services, SEO services, Blogging, and other products & service for many years.

No one can deny that they have earned a reputation in the digital world for several years, and many people in the Blogging and SEO industry appreciate them. Currently, it is one of the successful IT Companies in Lucknow right now.

The company is responsible for designing some of the popular sites in the industry such as Pico, Only Loudest, and many more. YouStable special skills lie in SEO, where they have ranked hundreds of sites, blogs, and e-commerce stores in multiple countries.

A good start to rank a site, innovate the product, and get results with YouStable.

Foundation : 2012
Company size: 10-50 Employees
Customer Base: 
Specialty: Web Hosting, Website Development, Website Designing,
SEO, Bulk SMS, Digital Marketing,

Top 10 IT Companies in Lucknow and Their Website Speed 4
IT Companies in Lucknow

Global Web Links is one of the IT Companies in Lucknow, and they have been around for a long time now. The company offers web marketing services, web designing services, and content writing services in Lucknow. In case, if you have no idea about sites, then they have packages that can get the site online within a few days. Apart from website designing company in Lucknow, they offer social media marketing and SEO services as well.

However, the SEO, Web hosting, and Domain services do not exceed YouStable level. Regarding prices to value, the Global Web Links does not beat the YouStable, and that’s the reason, why it ended up on the second position.

Foundation: 1999
Company Size:
10-20 Employees
Customer Base: 500+
Website Design, Website Development, Online Marketing,
Business Counsulting

3. ClickRetina

Top 10 IT Companies in Lucknow and Their Website Speed 5
IT Companies in Lucknow

ClickRetina is a digital marketing company located in Lucknow, Uttar Pradesh. The small company offers SEO services, content writing services, hosting, domain, Adwords services, search engine optimization services, and social media marketing services. Apart from providing services to the clients, they also provide training to the new learners, and students in the institute. The SEO services start from Rs.8,000 per month, and they offer two guests posts with SEO audit.

ClickRetina might be one of the top software companies in Lucknow, but they fall in SEO, Web hosting, Marketing, and other services when compared to the YouStable. The company does not use dedicated servers, and the pricing comes under on the expensive side.

ClickRetina is a good start for the beginners, who want to see visibility online under a tight budget. However, we cannot guarantee that their pricing is negotiable.

Foundation: 2015
Company Size:
15-20 Employees
Customer Base: 200+
SEO, SMO, Website Designing, Website Development,
Online Marketing, Bulk SMS, Adword, Content Writing

4. SigmaIT Softwares

Top 10 IT Companies in Lucknow and Their Website Speed 6
IT Companies in Lucknow

Sigma Software digital services and they come under the IT Companies in Lucknow. The software development company in Lucknow offers software development is an ISO certified company that helps the client’s design responsive sites.

Clients can get the site ranked on search engines for a price with Sigma Software. You can take the assistance of the company to maintain an app, and they also develop the web application. The digital world evolves every single day, and it very important for the client to stay up to date with the web-based apps. Sigma Softwares re-engineer the web apps for compatibility.

Foundation: 2012
Company Size: 50-100
Customer Base: 400+
Specialty: Software Development, Android app development, SEO,
Website designing, E-Commerce Solution, Web Hosting

5. Vexil Infotech Private Limited

Top 10 IT Companies in Lucknow and Their Website Speed 7
IT Companies in Lucknow

Vexil Infotech PVT LTD is an IT company located in Lucknow, and it stands in the list of software Development Company in Lucknow. Clients can purchase the licenses of the CRM to facilitate the customer operations smoothly. In case, if you are running a site that offers UBR services such as recharges, bill payment, IMPS, hotel bookings, and more.

e-Seller solutions for the clients that have a goal to increase the number of sales and expanding the business for the right price.

Foundation: 2007
Company Size:
Customer Base: 500+
Specialty: Web Desining, Software Development, Mobile App
development, Digital Marketing, Payment Gateway

6. Singsys Software Service

Top 10 IT Companies in Lucknow and Their Website Speed 8
IT Companies in Lucknow

Singsys is a software development company in Lucknow, and they have been providing services to clients for a long time now. If the clients are expecting an innovative app for the business, then approaching them is an ideal choice. Web-based application usage has increased and Sinhsys ready to offer uniquely coded apps for the business.

We know that you are wondering, why it ended up on the sixth position in the list. The company does not offer flawless digital marketing services to the customers because it has too many loopholes. The same theory goes to web hosting services as well because YouStable offers better hosting services than Singsys.

For web-based application, Singsys Software Company is good enough to offer innovative services.

Foundation: 2009
Company Size: 
200+ Employees
Customer Base: 1000+
Mobile Application, Website Development, Digital
Marketing, E-commerce to Education Digital Studio

7. Webdigitronix Softlabs

Top 10 IT Companies in Lucknow and Their Website Speed 9
IT Companies in Lucknow

Webdigitronix Softlabs is a software and Internet marketing company that offers wide range of services to clients and customers. The WDS mobile app development services come with an affordable price, so the customers don’t have to suffer from expensive charges. Internet marketing is a challenging field for many experts in the market, but it isn’t a big deal to the WDS Company. Webdigitronix Softlabs is one of the reliable IT Companies in Lucknow right now.

Foundation: 2012
Company Size: 
20-50 Employees
Customer Base: 1000+
Website Desining, Web development, Android traning,
SEO Training, E-Commerce Solution, Digital Marketing,
App development, Content marketing

8. CEDCOSS Technologies

Top 10 IT Companies in Lucknow and Their Website Speed 10
IT Companies in Lucknow

CEDCOSS Technologies Private Limited is an Indian based software development company in Lucknow aiming to offer software-based solutions to international clients. The cognitive analysis of the business assists the companies to identify the loopholes within the business model. The data analysis of any small or big company helps the enterprise to understand the strengths and weakness.

CEDCOSS is an excellent software company that offers cybersecurity for the small and enterprise business. The cloud services lack strength and performance when compared to the YouStable Cloud data centers.

Foundation: 2010
Company Size:
51-200 Employees
Customer Base: 1000+
Specialty: php, Magento, Android, and IOS

9. Omninet Technologies

Top 10 IT Companies in Lucknow and Their Website Speed 11
Top 10 IT Companies in Lucknow and Their Website Speed 12

Omninet stands on the top nine in IT Companies in Lucknow, and the company specializes in providing a work force for various tasks. Developing customized software for business is no big deal for them, and they can market the product online within a matter of moments. It would not come as a surprise that they also work on SEO and SEM for online visibility.

In case, if your company requires a dedicated technical team, then they can give you a hand in it as well. A dedicated team of writers is waiting for clients because they are extremely good at producing unique content.

Foundation: 1996
Company Size:
51-200 Employees
Customer Base:
Specialty: Website Development, Software Development, Mobile
app Development, Data Management, Content Creation, Digital Marketing

10. Softgen Technologies

Top 10 IT Companies in Lucknow and Their Website Speed 13
IT Companies in lucknow

At the tenth position, we have Softgen technologies that stand on the mountain of IT Companies in Lucknow. The software company offers digital services as well including SEO, SEM, content writing, CRM software services, and more.

The company has been on the ground providing standard services to the clients for a long time, but it could not find momentum regarding sustainability. The innovation is slightly on the downside, and it is one of the reasons, why it could not make it on the top of the list.

Foundation: 2008
Company Size: 
Customer Base: 800+
Softawre Development, Web development, Mobile App
development, Graphics Designing, Consulting service, SEO, SMO


Regarding Digital Marketing services, YouStable is a one-stop shop for customers and clients. Among millions of companies around the world growing at tremendous speed, these companies land on top software companies in Lucknow list. Let us know what do you think about best IT Companies in Lucknow in the comment section below.

SSL vs TLS | What is the major difference?


SSL certificate versus Transport Layer Security debate doesn’t seem to end, and the blame goes to lack of knowledge. Many Bloggers and experts in the field could not deliver the message properly, which led to confusion. (Transport Layer Security) TLS vs SSL (Secure Sockets Layer) debate will end now because we are going to explain simply.

What is TLS?

SSL full form Secure Sockets Layer, while TLS full form Transport Layer Security.

TLS is a protocol providing intensive data integrity and data privacy between two communications-based applications. Many smaller companies and organizations such as web browsers, applications, and networks utilize it send & receive data without third-party intervention.

Transport Layer Security utilized by applications like Instant messaging apps, VPN applications, File transfer apps, and more.

The combination of TLS vs SSL provides intensive security for web browsers and applications to create a secure network.

TLS uses a combination of symmetric and asymmetric cryptography, as this provides a good compromise between performance and security when transmitting data securely.

How Does TLS Works?

You can learn about the difference between TLS vs SSL by comparing the functions. The combination of symmetric and asymmetric cryptography utilized in transferring data securely.

The TLS connection encrypts the data between 128 bit to 256 bit, and Symmetric cryptography develops a powerful secret key. The TLS connection can create a public key and a private key depending on the task, and then the sender can transfer data to the recipient securely. The decryption key does not land in the hands of a third-party because it remains with the recipient.

  1. 1024 bits is the minimum private or public key.
  2. 2048 bits is the common key length.
  3. The 112-bit symmetric key is equivalent strength to the 2048-bit asymmetric key.

TLS is an exceptional method to verify the server’s public key ownership in a few seconds. The X.509 digital certificate is issued by the Certificate Authority (CA) via third-party sellers. We have seen several servers sending a self-signed certificate to the servers, but the browser reminds the users about it. The self-signed certificates are trusted by private networks and secure private networks. However, the experts in the field recommend the users to go for Certificate Authority (CA) certificates.

How can I complete domain control validation for SSL certificate?

Domain Control Validation (DCV) is a security mark for the domain owners, and no one should avoid it at any cost.

Difference Between TLS vs SSL

The difference between TLS vs SSL often confused by the experts but the real difference is minor. TLS vs SSL are different techniques and TLS is the successor to SSL. TLS is a stronger and advanced encryption algorithm, which is capable enough to work on different ports.

The SSL has been around for a long time. Meanwhile, the developers started to work on something much better. The Internet Engineering Task Force (IETF) developed TLS (Transport Layer Security) digital security standard. The TLS is a stronger digital security element, which can create a secure connection to keep the data from thieves and hackers. No one can decrypt the data without the public key or private key.

The SSL also was known as the Secure Sockets Layer protocol developed by Netscape and the technology build on public/private key encryption on data. SSL is a universal solution supported by the majority of servers, browsers, applications, and more.

SSL (Secure Sockets Layer)

The SSL is industry-standard protection, which integrates with applications, payment gateways, transactions, and others. Millions of online businesses are utilizing the SSL certificate encryption to keep the data away from third-party interruption. The growing rate of hackers has encouraged the customers to avoid shop from non-SSL protected sites.

SSL Certificate works with instant messaging apps, websites, and browsers.

How To do SSL Certificate Renewal?

SSL Certificate is a protection layer offered for websites. The SSL (Secure Sockets Layer) certificate protects the website and visitor inputting credit card details in the site.

TLS (Transport Layer Security)

Many are aware of the fact that TLS is a next-generation security layer developed by the IETF.

TLS had drawbacks in the past, which led to several security breaches. The IETF fixed the issues to gain momentum in the market to secure application access, data transfers, web browsing, and more. TLS secures internet-based communication, and the protocol has evolved. The different set of sub-protocols lays down a specific level of security for web servers, VPN’s, web-based applications, etc.

  1. TLS Record Protocol: The standard TCP protocol creates a secure connection to transfer data, and the encryption utilized in the process is safe so far.
  2. TLS Handshake Protocol: An advanced encryption algorithm shows the eavesdroppers to the exit door. The handshake protocol creates a secure connection and verifies “sender & recipient” at the same time

TLS is a next-generation technology to ensure digital safety and free from vulnerabilities.

Benefits of TLS (Transport Layer Security)

There is no end of transport layer benefits. The TLS certificate offers a stronger secure connection compared to private certificates and self-certified certificates. We are going to list down some of the prominent benefits of the TLS.

One: The TLS utilizes the Key-Hashing for Message Authentication Code (HMAC) to verify the servers so that no one can tamper in between the transfer journey.

Two: TLS’s full form is Transport Layer Security, and the name suggests itself specific and detailed reports on errors.

Three: Unlike SSL, TSL designed to utilize PRF and HMAC values to confirm the authentication.

Four: TLS is not a complicated technology to implement, so anyone with basic knowledge can integrate it.

Five: The secure connection TLS generates “Enhanced Pseudorandom Function (PRF)” two keys to increasing security.

The list of difference between TLS vs SSL keep goes on, so we are going to end with five.


Transport Layer Security is a successor to SSL, and many people did not adjust to the new change. It might take a while for web servers companies, private companies, and public companies to implement TLS.

4 Smart Marketing tips for your web hosting business

Smart Marketing

Many major brands are working on smart marketing so that they can increase visibility, brand awareness, and sales. Brands are constantly paying millions of dollars in the market to promote their products and market their logo in competitive regions. Smart marketing is an essential tool for reputed companies because it keeps them relevant in the offline or online market.

Beginners do not have the luxury to learn secrets & methodologies of brands Smart Marketing tactics. Today, we are going to unveil Small Business Marketing, which attracts thousands of people in the get-go. Consider it as smart marketers guide hosting, so affiliate marketers can start making money from day one.

Objective of marketing

Every campaign or individual has objectives or goals in mind, so they can start marketing the products. It wouldn’t hurt for the beginners to learn from scratch.

  • Reach: A product or a service doesn’t get leads or sales until or unless the right clients or customers learn about them. I can list millions of small business out there, who failed to increase leads or sales because no one knows about them.
  • Acquisition: Customer Acquisition Cost is a marketing cost per customer that campaigner has to spend on it. While marketing a product or a service, you have to figure out how much it would cost to close a sale. Figuring it out is a difficult problem, but it’s worth to spend a few bucks on it.
  • Retention: Keeping the existing customers on the platform is an important aspect of the entire campaign. Companies that let go of a customer more likely to go out of business. Create different options for an existing base to renew the product and stay with you!
  • Conversion: Let us assume that you have made 100 cold calls for sales, and you ended up with five leads, then the conversion rate is 5%.

The reality of Smart Marketing:

Smart Marketing is a combination of unique approach + value-added services + simplicity. Of course, there are other essential elements that I have not mentioned because it differs from product to product.

Hosting features that matter for smart marketing

The masses want realistic figures on the product, so always be frank & honest about the information. Do not pass on information that can ruin the company’s name later on. New customers should not get disappointed at any cost or else; you might end up having a low retention rate.

  • Specifications: In the web hosting industry, there is a minimum requirement to offer in shared or managed packages.

Processor: Minimum 1-core processor.


Storage (SSD): 20GB.

Backup: Fully Automated.

Panel: cPanel or custom panel.

Unique Add-ons: No one can deny that people live extra free stuff added to the package like SSL Certificate, Domain protection, or any other relevant service.

  • Cost: Budget-friendly cost + high-quality service always wins. Majority of the customers do not have enough funds to spend on an expensive package, so they rather choose a budget-friendly company.
  • Performance: Search Engine is demanding highly responsive servers and speed loading sites.
  • PageSpeed: Website administrators must work on-site optimization, and it is mandatory for developers to look into it. An un-optimized site cannot blame the slow loading speed on a web hosting company. You can try Google’s PageSpeed tool and Pingdom tool for further information.
  • Data Center: A provider doesn’t suggest customers on locations, and it is the responsibility of the site administrator to figure out. Of course, there is an option to select data centres for better performance and loading speed.
  • Uptime: Visitors can show up on the site any given time, so the website should be ready. Server uptime is a contributing factor in increasing leads, so do not miss uptime from the list.
  • Management & Support: Web hosting consists of non-reachable servers and technical process. A customer cannot spend time on fixing it on their own because it’s nearly impossible. A server is a combination of hardware and software, and anything can go wrong. Customer care is an essential part of the business or else, or else, it might end in days of non-responsive servers. Most of the web hosting provider’s offer setting up & installation services, and it is part of a business.

Moving a website from one web hosting account to another requires professional assistance to avoid files lost. I have seen several managements offering free Migration Assistance. Updating necessary files from time-to-time is a contributing factor towards hardening security and strengthening firewall.

Marketing Measure influenced by Hosting decisions

Millions of people are using email marketing strategy as part of their ultimate plan. I am going to talk about some existing strategies that made a modern company into a BRAND.

  • Ranking: Nothing can match organic traffic in the history of an online business. Paid promotions might gain a few moments of glory on search engines, but it doesn’t reflect organic search engine visitors’ value. Of course, SEO is a tough job as search engines are getting complicated. Nowadays, mobile marketing is a trending subject, and it is a good option for newcomers in the market. Overall speaking, ranking a website on the first page of search engines can prove effective compared to paid promotions.
  • Traffic: You might have come across phrases such as “Traffic that converts into paying customers” at least once in a lifetime. Basically, websites have proven over the years that good products or services can convert visitors into paying customers. Do not try to oversell products or services, but create packages according to the needs of customers and also add a custom package.
  • Conversions: As a Smart Marketing individual, it is extremely difficult to convince visitors to purchase a product or service from you. In such complicated cases, in-depth details on the packages & services come in handy. People love transparency, and you cannot list down features & functions without explaining about them. Anyone can achieve greater conversion by applying different methods over time.
  • Repeat Business: I have witnessed several companies hiring new employees to work on sales. Instead of paying employees for taking for the existing ones, they spend money on getting new ones on the platform. Never let customers go away from the company, and retaining them is an important aspect. Successful Smart Marketing campaigns always pay attention to existing customers and their needs. The money should not stop coming from existing customers, so focus on serving the existing ones.
  • Trust: Winning the trust of people is not an easier task than done. Never breach customers trust, and it is a key aspect of a business.
  • Uptime: Would you pay for a service that doesn’t work properly? I wouldn’t, and downtime is a deal-breaker. Internet is a transparent world, and anyone can write an honest review, which can destroy the reputation. Always provide 100% server uptime services and deliver it.
  • Uncovering Bugbears: I have seen customers willing to pay a high price to avoid certain things, and if you can achieve them as part of the services, then success is on the way.
  • Blacklist Emails: A capable spam folder needed for spam emails received by website administrator on the official webmail.
  • Search Ranking Penalized: Let us focus on the main subject, where the website administrator has to pay a huge price once in a while. Shared web hosting consists of multiple accounts on a single server, which results in one IP address. Let us assume that a single server is an apartment and it has one hundred flats available in it. The entire reputation of the apartment hold in the hands of the occupants and a single mistake can ruin. It doesn’t matter if other members of the apartment involve in it or not. Criticism falls upon other members of the apartment, and it applies to web hosting accounts hosted on one IP address. Encourage new customers to purchase a dedicated IP address to avoid penalization.
  • Terrible User Experience: I am going to list a good experience below, and you can imagine the opposite of the list.
  1. Highly responsive customer care.
  2. The company delivers promises mentioned on the site.
  3. The 99.99% uptime delivered!
  4. I get attractive discounts during the renewal of the existing packages.

I have mentioned four good aspects of a web hosting provider and you can re-imagine opposite version of these.

Bottom Line

Smart Marketing should always be based on realistic promises and deliver what promised on the packages information. Remember, unique marketing will always work on several occasions, but do not lose sight of Quality + Value added services + Affordable + Customer support.

Google Florida update 2019 | Broad Core Algorithm Update

google florida update

The Search Engine Giant announced a secret project called “Google Florida update.” The company official team was working on a secret project to improve the search engine for a modern audience. Google Florida update is rolling out in 2019, and it isn’t a punishment update.

Danny Sullivan of Google announced that Google is taking a futuristic step to improve the Search Engine with an algorithm update. It isn’t a generic update or a minor update, but a major improvement occurred a decade ago.

From several credible information, the Android OS backed company focusing on updating the core elements of the BOT to today’s standards. Of course, it will impact the rankings, traffic, and income as well. The digital marketing world couldn’t get back on the track after “Neural Matching” occurred last year.

What is Google Florida Update?

Google Florida Update

Millions of websites founders are freaking out because they might get another major ranking hit. Several people could not wake from the trauma of the last algorithm changes. A site with 100,000 hits dropped to 10,000 hits per month.

There is nothing to worry about it because the new algorithm doesn’t target a specific website, niche, category, or an element. The update consists of BOT update, which will help Google BOT to understand the content and pages of the website properly.

You can take Android OS for example, and the official team releases a new update every year. Site administrators can sleep with relief as the new Algorithm update adds more features recognizes quality pages and posts.

The “Google Florida update Broad Core Algorithm update” rumours are spreading at a faster pace, and it does seem like smaller niche based sites might get hit. No one can confirm the rumours because the Algorithm did not impact any site yet.

The Google BOT requires a futuristic update so that it can support the latest technology and developments. The integration between machines and portable machine require a good combination of software and hardware. The Google Florida update 2019 is the engine.

How to boost your Traffic using this update?

google florida update

Millions of digital marketing experts are seeking advice from the community and professional groups. No one was able to decrypt the major changes in the engine, and uncertainty can impact several sites performance.

Google Business is based on Content QUALITY + QUALITY Links + Website QUALITY. Quantity is another debate, but quality beats every element in the segment. The combination of Content QUALITY + QUALITY Links + Website QUALITY and Quantity can bring the Increase traffic and stable rankings.

Professional TIPS: “Expect the unexpected.”

Futuristic preparation is key to success.”

  1. Improve website loading speed at any cost. You cannot leverage high-rankings until or unless you have a responsive site.
  2. Update old articles immediately so that Google Search Engine can gain confidence. Updated information for today’s standard is an important aspect.
  3. The Search Engine Giant is focusing on spam links and manually built links.
  4. Avoid overusing words and improve the grammar of content.
  5. DO NOT UPLOAD copied images and copied content at any cost.

Uniqueness is a master element of high rankings.


Google Florida update might not impact high authority websites and blogs, but the small creators have to suffer the consequences. Google News sites have to keep heads up on the algorithm update, but there is no strong proof on it. Google company does not reveal true intentions to the world to counter spammers and low-quality content producers.